POSTCARD FROM MODERN RUINS
This work is an invitation to reflect on the relationship of luxury and its value within the contemporary society. The concept of luxury promoted by the modern culture is based on consumption and appearance. It is selling the temporary illusion of wealth, making desirable the inessential, convincing people of the need of the unnecessary and luxury rather than the necessary. The perception of value is temporary and it change according to market forces, cultural conventions and it is subject to legislation and corruption. Using consumption as a language to document this condition, the work wants to be a provocation against the standardised values of the modern society inviting to think ‘outside the grid’. It promotes the ‘individual’ expression as a virtue against the decadence of contemporary culture. The conception of luxury should be driven by individual choices. As well as the occupation of space and time.
